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Development7 min read

Why We Love Next.js for Modern Web Apps

How Next.js helps us build fast, scalable and maintainable web applications for modern businesses.

A modern web application needs to feel fast for its users and calm to maintain for its team. Next.js gives us a practical foundation for balancing both.

Why it works

One framework for the whole experience.

Routing, rendering, data fetching and deployment conventions live close together. That shared mental model helps a small team spend less time wiring infrastructure and more time improving the product.

  • Server-render content that should be fast
  • Keep interactive pieces close to the user
  • Share a consistent project structure

Performance

Performance is a product feature.

  • 01Ship less JavaScript to the browser.
  • 02Load important content as early as possible.
  • 03Use image and font optimization without custom plumbing.
  • 04Measure real user experience after launch.

A considered approach

Use the framework where it helps.

The best stack is not the one with the most features. We choose the rendering strategy and integrations that make a product easier to understand, test and evolve.

“Good architecture should make the next useful change feel obvious.”— Our rule for choosing tools

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